Why Walking the Walk Matters
Once sustainability entered the mainstream consciousness through concepts such as Triple Bottom Line (TBL)1, companies that hadn’t given social and environmental issues a thought were suddenly caught playing catch-up, looking for easy routes to appear sustainable without having to make sweeping changes. An increasing pressure, from the public and government, for businesses to reduce their impact gives rise to greenwashing2, which easily misleads investors and consumers who are genuinely seeking environmentally friendly companies. When greenwashing is revealed, it can seriously damage a company’s brand and bottom line. LBS Sustainability IR recognizes value in spotlighting this subject to their clients, a significant issue for sustainable investment.