OneSeed Uses Own Product to Network and Sell

OneSeed plants OneSeed trees to launch product at ReThink Conference, and secure first client.

OneSeed, a sustainable marketing and ESG media platform that plants trees to reward audience engagement, launched in October, 2022. Corporate sustainability is no longer a nice-to-have, but a need-to-have, and OneSeed provides an accessible entry or add on to any corporate sustainability journey.

One Click > One Tree > OneSeed

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How does an unknown start-up grab attention and capture qualified leads in seconds?

Ray Horan, CEO of OneSeed, saw a use case for OneSeed's own product to launch the company and network sell at the ReThink Sustainability Conference in Hong Kong. He used OneSeed Marketing to demo to attendees on their own phones how OneSeed plants trees to reward engagement.

Planting trees to generate sales leads at networking event

Mobile QR Code

Attendees enticed to scan a QR code with their own mobile phone to participate in live OneSeed tree-planting campaign

Lead Capture Form

Attendees asked to share basic contact details at the bottom of the landing page to receive their tree

Planted Tree

Attendees able to virtually visit their OneSeed tree, see a photo of their tree and the farmer who planted it, the GPS coordinates, and estimated CO2 captured

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"The excitement was palpable," explained Mr. Horan. "I watched their eyes light up describing ways to apply our product we hadn't yet considered. No explanation or education needed, they were selling OneSeed to themselves."

Immediate Result

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